Author: dailyinsights

275 Baseline Survey report by Professor Smart Sarpong released their research findings on the most preferred candidate in the 2024 elections. The research engaged 59,547 people across the 16 regions of Ghana. Data collection for this survey lasted for 30 days commencing on the 1^st of April and ended on the 30^th of April .

Per the study, a lot of people are more likely to vote for the NDC rather than the NPP making the NDC lead the polls with 38.8% compared to NPP’s 34.5% with 3.6% of the people likely to vote for other parties and a good percentage of 23% yet to decide who to vote for. This makes the NDC leads the popular vote with people preferring the NDC to the NPP. The NDC leads in 8 regions which include, Bono East, Oti, Volta, Northern, Greater Accra, Savanna, Upper West and Upper East regions. The NPP on the other hand leads in 7 regions which include, Ashanti, Ahafo, Western North, Central, Eastern and Bono regions. Even tough NDC leads in the Western Region, it becomes the undecided region because the Western Region is the region with the most undecided voters with 38%.

Dr. Mahamudu Bawumia is the most preferred candidate with 38.9% of prospective voters likely to vote for him followed closely by John Mahama with 36.1%. 21.4% of prospective voters are yet to decide who amongst the candidates they will vote for with 3.6% likely to vote for other political parties. Dr. Bawumia leads in the Ashanti, Ahafo, Bono, Eastern, Central, Western. North East and the Western North regions. It is suprising to know the Central region will likely to vote for Dr. Bawumia despite the NDC choosing a running mate from the region.

The factors put to testthat informed voters’ decision are Competence, Track record, Ethnicity, Religion, Fianancial inducement and Party affiliation. 50.3% of the prospective voters are likely to vote for a candidate because of competence, 22.5% because of track record, 19.1% because of party affiliation, 3.7% because of financial inducement, 1.2% because of religion, 0.9% because of ethnicity and 2.2% of the voters said no factor comes in mind. It is fair to conclude, Dr. Bawumia is the most preferred candidate 6 months to the 2024 elections. Baseline Survey said this is the first of three surveys including post elections survey for election 2024.

There has been a new sensation in the social media space recently with a lot of social media activists associated with the ruling New Patriotic Party (NPP) posting the #PerfectPair4Ghana on social media. For some time now, a lot of people in both the traditional space and social media space and the country as a whole have been anxious to know who becomes the running mate to the Vice President and the presidential  candidate of the New Patriotic Party, Dr Mahamudu Bawumia.

There has been a lot of discussions on the running mate conversation. Many names have popped up with a lot of people ‘lobbying’ for the running mate slot. Names in the media space include, Dr. Matttew Opoku Prempeh also known as Napo, the Minister for Energy, Dr. Yaw Osei Adutwum, the Minister of Education, Dr. Bryan Acheampong, the Minister of Agriculture, Akosua Osei Fremah Opare, the Chief of Staff and a host of other names.

Dr. Bawumia was voted for by the NPP delegates in November and he is yet to announce who will partner him come December polls. Speaking in the media space,  a lot of NPP bigwigs have tried on several occasions to dismiss the running mate conversation saying the flagbearer needs time to make his own decision and won’t be pressurize to announce anyone.

Recently, some NPP social media activists have started a new social media trend, a #PerfectPair4Ghana creating anticipation on social media. Could it be the announcement of the running mate of Dr. Bawumia is drawing near? We wait to see.